Our Ballot Box lets you answer your political leaders' questions, vote on any issue on the record, and define your political identity. Quantify, verify, amplify.
Neighborhood level activists. Primarily middle-aged plus a roughly equal mix of young adults and seniors. Basic internet users.
Our Ballot Box (OBB) grew out of years of interviews with users, politicians, and political activists. Starting with our work creating the Logical Consensus argumentation system, we understood how social media could be used to create not just an upgrade of an existing political activity but something entirely new.
Focusing on the goals of our users we iterated a series of design cycles based on user stories, mockups and interviews.
We designed OBB from the ground up to be accessible and approachable. No shiny, no flashy, no behaviors that weren't completely predictable. For our color palette we wanted to avoid the reds and blues of partisan politics and instead went with neutral greens and greys with powder blue accents. Not too hot, not too cold. Contemporary but not pushy or hip.
Our brand was essential, we needed to be seen as a trusted but completely unbiased arbiter on political issues and we drove that point home with every part of the UI.