These are 3 sets of Before-and-After images.
Initially we had an unintentionally exposed debug that showed the information we found from the Maryland voter registration file. Not wanting to miss an opportunity to give the users a sense of validation and accomplishment, I jazzed it up. Also tied it in with an introduction to our primary user navigation: the politician Town Hall menu bar.
Our registration bounce rate was crazy high. I swung an unforgiving axe at every non-essential letter. Note that these images are at the exact same scale and window width.
The centerpiece of the site, the Town Halls were pretty unattractive and clunky. Fixed.