27Troy Cuff is a soon-to-be-launched Kickstarter campaign to make an attractive, comfortable almost-2lbs. solid stainless steel wrist weight for building arm strength and looking badass.
Nerds, the fashion conscious, hipsters. Mostly men ages 13+.
As a truly entrepreneurial endeavor this project was born to scratch an itch. I wanted something like this and the existing options were terrible. I began by discussing the concept and goals with friends and designers to begin validating the market while also researching the competition. Problems were defined, design solutions iterated, prototypes tested, repeat. Eventually a long series of ergonomic, behavioral, and technical problems were identified and optimally solved by the current design iteration.
For commercial appeal the aesthetic is derived almost purely from functional considerations with an eye toward modern minimalism. The final product is not only attractive but will comfortably fit a huge range of wrist sizes and shapes while maximizing mass to reach the 1.5-2lb. sweet spot the existing market revealed.